It might be time to rethink your social media marketing strategy
BY Karolina / Jul 11, 2018
Whether you like it or not, social media presence is a must for businesses of all kinds, especially real estate. This powerful marketing channel gives the opportunity to build relationships, engage with customers and most importantly, increase sales like never before. As much as you can use social media to your advantage, don’t just leap into it and repeat the mistake that many make - don’t over promote! Take a real social approach instead and actually engage with your customers.
Marketing on social should not be based on a ‘What can I sell you?’ mindset but ‘How can I help you?’ Your efforts will only be worthwhile if you provide your audience with valuable information and utilise the tools you have at your disposal.
Try the following techniques and up your social game!
Schedule your content
Plan your content ahead and it will pay off when you are struggling for ideas. Make notes based on what your customers ask you about and try to provide answers via your blog. Participate in LinkedIn groups to keep an eye on what’s going on in the industry and note down any emerging trends etc.
Make the most of the Facebook Live feature. Your potential customers will love getting a behind-the-scenes view of the property. It will give your followers a feeling of exclusive, real time access and it is a great way to engage with your audience.
Consistency is everything when it comes to social media and you MUST post regularly to stay in the game. However, if you are using quite a few social media platforms it can be tricky to stay on top of it all. Use apps like Buffer or Hootsuite that let you schedule and automate posts.
Create a Facebook Group and link it to your business page. Groups give your customers a community feel and allow for more personal engagement. Let them network and help each other through the buying and selling process, but also participate yourself and offer advice.
We all expect information pretty much instantly these days so it is absolutely crucial to respond to comments and enquiries as quickly as possible. Customer experience is extremely important and will have a huge impact on your brand.
Use landing pages
If you want to convert your social traffic into potential clients you need to use landing pages. You should have multiple landing pages, depending on the audience you are targeting. Test different layouts and copy, as what works on Twitter might not work on LinkedIn.
Landing pages need to be engaging, relevant and most of all offer your potential customers something of value. You will not get that email address for nothing!
Setting yourself apart from the competition will go a long way and if your overall social media strategy is up to scratch, your audience won’t mind a promotional post every now and then. Social media is where your customers hang out these days so you simply cannot ignore this powerful channel as a part of your marketing strategy.